The company is proud of its dedicated and professional Retail team led by Simon Rangiheata. With key reps in all areas supported by merchandising staff and proven selling and support systems the Retail team are driven to maximise sales for our clients and take every opportunity to deliver sales.

 

With the ever changing and evolving retail landscape it is imperative that the field team understand the constraints and opportunities that lay before them in their day to day objective of maximising sales.

 

Our customers want and expect consistency of service and support and knowledgeable and empowered reps that are reliable and can make decisions to grow sales to optimum levels.

 

We hold all our retail staff accountable for their areas and their stores and the relationships they have built over many years allow us to deliver results and implement sales programs above the norm.

 

In return we require from our client suppliers the selling tools to do our job correctly.

 

These selling tools include:

 

• In Store promotional discounts and / or bonus stock
• Product information, key benefits and customer information pertinent to the product and company
• Sales information, sales targets and supporting results
• A clear vision of what the end result is and how we are going to get there – i.e. what tactics and strategies are required and will be employed to support our sales initiatives
• A willingness to work with our sales force as a team

For those clients that we have shared a common objective and dedication to working together throughout the day to day issues that arise we have seen fantastic results that have delighted our clients and amazed their competitors.

The Rothford Retail Team is driven by success and capitalising on every opportunity and we partner with those companies that share our passion for success.