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General The company is going through considerable growth at present and the recent restructuring of the management team leading to one National Retail Sales Manager and one national Foodservice Manager has streamlined decision making and led to less regionalisation of procedures. The recent implementation of our new PDA technology has been executed extremely well and the uptake from staff and clients has been more than encouraging. The results are also very encouraging and as we grow in this area more benefits will flow. Our focus over the coming years will be to avoid missed opportunities and to immaculately execute our activities and projects to enable our people to be the very best they can be. We have a great team of people in the company and I am proud of their achievements and positivity to our customers and clients and the opportunities that lay ahead. The coming months will bring more exciting developments in reporting, telesales systems and special projects and I will keep you informed of these developments as they progress. Staff News Gareth McDonald who has developed into a Foodservice Guru in New Zealand, continues to impressively lead the Foodservice Team, Denise Cosgrove in her role as Operations Manager has been responsible for the “immaculate execution” of our PDA project and Maree Trilford has continued to improve our HR and Financial systems so that the company provides the best information to our people who are committed to being the best they can be. I still act as Chief Hydration Officer (another name for Water Boy). We also have had a few new people start with us over the last few months and over the next few newsletters I will start to introduce some of these people to you. Our company is very simply our people. We work hard to ensure we train and support our teams within the terms of our company values and it is fair to say that those that subscribe to our HEART values of Honesty, Energy, Accountability, Reliability and Tenacity soar. We don’t want to be the biggest – just the best and as part of that as a group we want to enable all our staff to be the best they can be. Some of our clients & customers have commented on the positivity that pervades in the company and, for one, I am extremely proud that as a group of people we have been able to get to this point and to allow that level of enthusiasm to benefit our Client Partners’ businesses and assist in building enduring relationships in the trade. Highlights The PDA implementation has, as stated above, been a major success and we look forward to building on this. We recently signed with Lahmajou Ltd who manufacture the Gianni’s range of Pita & Flat Breads and the Delphi and Dijan Bread products. Lahmajou complement our other bread manufacturer – Pavillion Foods – who now specialise in the Gluten Free offering to the trade. We have also recently commenced with Leanne’s Kitchen Asian Soups and Dumplings and sales in the Lower Nth Island and South Island have grown dramatically. Another great company that has recently started with Rothfords is Mill Orchard Fruit juice – a range of New Zealand Apple based juices made ONLY from fruit grown in New Zealand. The product has no preservatives, no artificial flavourings, concentrates or added sugar and is about as close to making your own fruit drink picked directly from the tree as you can get. AND it tastes great. Watch this space – Mill Orchard is going to be a major player in the coming years. It is one of my personal points of pride that the first client Rothford ever had – Anzco Foods with their Angel Bay range – is still with us today fourteen years on and still seeing record growth year against year. A true testament to the power of solid partnerships. Another relatively new client we are seeing significant growth with is the Tulsi Asian meals which has always had a strong focus on the Lower North Island and is now successfully selling in record levels to the other areas of New Zealand. The Fruzio range from Fruit Solutions has had phenomenal success over the past nine months and is poised to become market leader over the next few years. At Rothford our client partners’ successes are ours and we celebrate not just the sales results, but the awards and recognition our clients receive as well – such as Emerald Foods major successes in the NZ Ice Cream Awards to Kaimai Cheese winning numerous medals and recognition in the NZ Cheese Awards. Our other clients are also cutting new ground and developing innovative and impressive products and services to mark them as separate and different from the rest of the pack and Rothfords will be right beside them every step of the way and assist as best we can. Some of these initiatives are commercially sensitive, but as we are able to I will talk about these developments in later newsletters. This is an exciting, but testing time in the NZ food industry and by partnering with enthusiastic, competent and like minded people truly amazing results are achieved. I again would like to thank our staff and our clients who work hard to overcome the daily issues and problems, keep their respective sense of humour and strive together to outgrow and outsell the rest.
News & Views » Business with HEART Business with HEARTGeneral The company is going through considerable growth at present and the recent restructuring of the management team leading to one National Retail Sales Manager and one national Foodservice Manager has streamlined decision making and led to less regionalisation of procedures. The recent implementation of our new PDA technology has been executed extremely well and the uptake from staff and clients has been more than encouraging. The results are also very encouraging and as we grow in this area more benefits will flow. Our focus over the coming years will be to avoid missed opportunities and to immaculately execute our activities and projects to enable our people to be the very best they can be. We have a great team of people in the company and I am proud of their achievements and positivity to our customers and clients and the opportunities that lay ahead. The coming months will bring more exciting developments in reporting, telesales systems and special projects and I will keep you informed of these developments as they progress. Staff News Gareth McDonald who has developed into a Foodservice Guru in New Zealand, continues to impressively lead the Foodservice Team, Denise Cosgrove in her role as Operations Manager has been responsible for the “immaculate execution” of our PDA project and Maree Trilford has continued to improve our HR and Financial systems so that the company provides the best information to our people who are committed to being the best they can be. I still act as Chief Hydration Officer (another name for Water Boy). We also have had a few new people start with us over the last few months and over the next few newsletters I will start to introduce some of these people to you. Our company is very simply our people. We work hard to ensure we train and support our teams within the terms of our company values and it is fair to say that those that subscribe to our HEART values of Honesty, Energy, Accountability, Reliability and Tenacity soar. We don’t want to be the biggest – just the best and as part of that as a group we want to enable all our staff to be the best they can be. Some of our clients & customers have commented on the positivity that pervades in the company and, for one, I am extremely proud that as a group of people we have been able to get to this point and to allow that level of enthusiasm to benefit our Client Partners’ businesses and assist in building enduring relationships in the trade. Highlights The PDA implementation has, as stated above, been a major success and we look forward to building on this. We recently signed with Lahmajou Ltd who manufacture the Gianni’s range of Pita & Flat Breads and the Delphi and Dijan Bread products. Lahmajou complement our other bread manufacturer – Pavillion Foods – who now specialise in the Gluten Free offering to the trade. We have also recently commenced with Leanne’s Kitchen Asian Soups and Dumplings and sales in the Lower Nth Island and South Island have grown dramatically. Another great company that has recently started with Rothfords is Mill Orchard Fruit juice – a range of New Zealand Apple based juices made ONLY from fruit grown in New Zealand. The product has no preservatives, no artificial flavourings, concentrates or added sugar and is about as close to making your own fruit drink picked directly from the tree as you can get. AND it tastes great. Watch this space – Mill Orchard is going to be a major player in the coming years. It is one of my personal points of pride that the first client Rothford ever had – Anzco Foods with their Angel Bay range – is still with us today fourteen years on and still seeing record growth year against year. A true testament to the power of solid partnerships. Another relatively new client we are seeing significant growth with is the Tulsi Asian meals which has always had a strong focus on the Lower North Island and is now successfully selling in record levels to the other areas of New Zealand. The Fruzio range from Fruit Solutions has had phenomenal success over the past nine months and is poised to become market leader over the next few years. At Rothford our client partners’ successes are ours and we celebrate not just the sales results, but the awards and recognition our clients receive as well – such as Emerald Foods major successes in the NZ Ice Cream Awards to Kaimai Cheese winning numerous medals and recognition in the NZ Cheese Awards. Our other clients are also cutting new ground and developing innovative and impressive products and services to mark them as separate and different from the rest of the pack and Rothfords will be right beside them every step of the way and assist as best we can. Some of these initiatives are commercially sensitive, but as we are able to I will talk about these developments in later newsletters. This is an exciting, but testing time in the NZ food industry and by partnering with enthusiastic, competent and like minded people truly amazing results are achieved. I again would like to thank our staff and our clients who work hard to overcome the daily issues and problems, keep their respective sense of humour and strive together to outgrow and outsell the rest.
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